Fear of the rejection

This is the first in the series of articles where we will be sharing with you some of the typical challenges some of our clients face

 This month we will be looking at a recruitment company in Northampton, who employ 5 consultants and have a turnover of £2 million.

They have turned over that figure for the last 2 years. drewcoaching were called in as it was felt that they were stagnating and not moving on to the next level.  On closer inspection it was discovered that the organisation were doing great with existing clients but were not generating any new business, and if this was to continue the would actually go backwards.  Upon talking to the consultants we established that getting business from existing clients was relatively easy and they were uncomfortable getting new clients as they feared rejection.

The heart of this whole thing is fear of rejection.

Selling is the heart of the world’s commerce. It is the pulse of the world’s economy.

As a salesperson/ENTRPENEUR/Business leader you have to have the ability to take rejection, often multiple rejections, and still have the strength, attitude, creativity and determination to try again.

It is a fact for most people selling a service or product; more clients will reject your offering than will say yes.

Let me explain the # 1 reason why most people hate selling –

Fear of rejection
This fear stems from the most primordial human need – the need to be loved and accepted. Yet, if you can get over this fear, it can be one of the most liberating aspects to unleashing the true you. When you let go of the fear of rejection, and replace it with loving and accepting yourself – that is where the magic happens.

How do you overcome the fear of rejection? There are three ways:

  1. Feel the fear and do it any way (the kamikaze style)
  2. Be absolutely prepared with proven strategies
  3. Prepare yourself in such a way that the client wants to buy from you more than you want to buy from them.

 Drewcoaching can show you how to do that every time you met your potential clients

And as a salesperson/business leader you have to understand the complexity of sales and selling, or you will never achieve. It’s not about making a sale, or a numbers game. It’s about understanding, preparing, defining, and mastering the strategy of a sale to get your targeted result.

The entrepreneur/business leader/sales person is constantly selling at every step of the way. You are selling your vision to, investors, staff, suppliers, creditors, family and friends. If you are to drive the growth of your company, you need to have your finger on the pulse as far as selling your offering – this is the lifeblood of your business!

Let me reframe that dirty four letter word (sell) for you…

Influencing with Integrity

Who do you know throughout the ages has influenced with integrity.

Let us see… Gandhi, Donald Trump, Nelson Mandela, Mother Theresa, Richard Branson, Oprah Winfrey, Jesus, Madonna, Barak Obamah – where would they all be without the quintessential skill of influencing with integrity? (Where would we be if they didn’t for that matter?)

When you can influence with integrity, there is no limit of what you can achieve in your entrepreneurial/ business endeavours. 

If you would like to discover the proven technique to guarantee success in influence and integrity please contact drewcoaching: email – info@drewcoaching.co.uk, or leave a comment in the box below.

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