Can I share with you a recent email that I received from a disgruntled recruitment business owner?
“I don’t know what’s wrong; I was one of the top performing recruiters in my last firm. Now that I’ve set up on my own I don’t seem to be able to make the kind of money I did before.”
This is without doubt, the myth that kills more people’s recruiting business dreams than any other… The myth being because you know how to do the job, you now know how to run a business.
Do you know someone who is a fantastic recruiter who really wants a recruiting business, but just can’t find clients?
Now ask yourself this….
Do you know someone who is not a particularly great recruiter who has lots of clients?
In my seminars, 95% of the audience typically answer both questions with a resounding YES! So quite clearly then, it is not how good you are as a recruiter that determines the clients you get. How good you are determines how many clients you KEEP, but you need to get them first!
Shall I tell you the secret to having a super successful recruiting business?
If you follow this one piece of advice, your recruiting business will prosper where the vast majority fail. You’ll never have a problem finding clients ever again. You’ll have a joyous, fulfilling business beyond your wildest dreams and create a business rather than have a job.
The secret to having a super successful recruiting business is…
Run it as a business!
Put a little more bluntly, most recruitment business owners have been taught how to be a recruiter, but have never been taught how to run a business. It doesn’t stop them setting up in business. They then wonder why it doesn’t quite go to plan. To be successful as a recruiter you must do what most recruitment business owners refuse to do and master
the skill of sales and marketing.
If you know how to market yourself, you can find as many clients as you want, as quickly as you want. You can charge the going rate without having to discount to ridiculous levels. You won’t have to waste time with clients who say “email your terms and I will get back to you.” By the way they never will.
You get frustrated when the one placement you have been relying on that month falls through, because the candidate has accepted the “counter offer.”
You can choose the clients who value and respect you as a recruiter. And you can live the life you’ve always dreamed…
Once you have mastered how to generate warm leads and have clients wanting to buy more than you want to sell. Then you have a recruitment business. Last Monday I had two quotes from double glazing companies as my windows needed replacing. I am curious what would your response be if I told you that I was going to do the job myself. I suspect you would question my sanity and wonder why I didn’t just get an expert in to do the job. Let me ask you a question “why don’t you get some help with your sales and marketing.”