New Year’s resolutions are a waste of time

January 4, 2011

Happy New Year to you!

Did you know that New Year’s resolutions are a waste of time for most recruitment business owners?

I have just got back from my local gym and guess what; it was absolutely packed with people that I’ve never seen before together with people who I last saw in January 2010. As a regular member this can be frustrating attempting to use the equipment but not being able to, because it’s busy with new members, embarking on New Year’s resolutions that won’t work for most of them.

Don’t get me wrong I appreciate that at the beginning of a new year, for business owners, it’s a time for reflection and also a time to think about the future. And for that reason many business owners decide that this year, things are going to be different!

But for most recruitment business owners, that’s all it is “thinking about how things are going to be different this year.”   For the majority of business owners this doesn’t work.

In fact according to a study carried out at Southampton University only 8% of people in the UK who make a resolution achieve them. That is a whopping 92% who fail and of that 92% when asked about their resolution in November of that year, 31% can’t even remember what their resolution was.

Like I said New Year’s resolutions are a waste of time for most people.

 A very close friend of mine is a highly successful personal fitness instructor. One of the reasons for his success is because he gives a money back guarantee that you will achieve certain fitness objectives. This time of the year is the busiest for him and his team. When he is approached by a potential client he asks them six questions before he agrees to work with them. One of the questions he asks is “Are you totally committed to achieving your desired weight?” If he gets the slightest hesitation then he will suggest that that client finds another fitness instructor, as he will only work with those people who are serious about achieving their goals.

You see if you are serious about achieving your goals, you are totally committed to the process and as he gives a money back guarantee, he needs that commitment from his clients. His theory is we all know what we need to do to be successful, be it in fitness, relationships or business.

The difference between those that achieve success and those that don’t is the commitment. Look if you enter into a relationship and believe that if you are faithful most of the time then it is OK, I suspect your partner will tell you different. Or if you decided to be healthy and only smoke five cigarettes per day your doctor may tell you different.

How many of you reading this, have bought self help books? Of those that you bought how many of you actually read it all the way through? And those who did, how many then took the action and guidance given in the book. A study carried out in 1998 suggested that 93% of self help books never get read. That is the pattern of most people.

I suspect as a recruitment business owner having a successful business is important to you. So between Christmas and the New Year you may have thought about what’s going to be different this year. For some, you may have decided to make those cold calls, whilst for others you may have decided to get your team to set some goals. Then you keep your fingers crossed that it will all work out. Not being fully committed to your objective is a bit like being “nearly faithful to your partner” either you are or you are not. Unless you commit to the process 100% you will get what you’ve always got.

It is not all doom and gloom. If 8% of recruitment business owners can make resolutions and achieve them, then so can you as a recruitment business owner. “If you do what successful people do you will have what successful people have.”

For example, if you would like to increase your sales by at least 25% over the next 12 months, the good news is that it’s achievable for most recruitment firms. Needless to say you would have to do things differently than you have in the past. For sure you would have to be 100% committed to achieving this goal, it is absolutely imperative that you ask the six key questions that will bring the success you desire. Once you ask these questions and answer them you will be on the way to success.

If you would like to increase your sales by a minimum of 25% over the next 12 months and you are 100% committed to that, email us at info@drewcoaching.co.uk. In the subject box please put I am 100% committed to my success.

We will then email you the six key questions and also have a telephone conversation with you to ensure that get all that you desire.

Remember New Year’s resolutions don’t work for 92% of the population; you can now be one of the 8% who have success.

Wishing you continued success,

Terry Edwards

drewcoaching

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