What’s the difference between YOU, Obama and Romney?

August 30, 2012

It has nothing to do with the fact that they are running for President.

The answer is eMail…..

The presidential campaigns of Barack Obama and Mitt Romney don’t share a lot of common ground, but they have at least one thing in common. They have both bought in some of the top marketing brains in the world and top marketers know that eMail is one of the most effective ways of increasing sales, or in the case of presidential campaigns, raising funds.

It is estimated that between them, they will raise $80 million, just via eMail marketing alone.

Kinda makes ya think doesn’t it? Especially as most people don’t even like politicians.

Got to ask you a question…

If the top marketers say eMail is one of the most effective marketing methods, future presidents are doing it AND your competitors are doing it.

Why are you NOT doing it?

Now some people say “eMails doesn’t work” or “it will annoy your clients”.

Ask them this question “Is that a fact or a personal opinion?” because the top marketers are saying different….

Now, if Romney and Obama do it and get $80 million and our clients do it and get some amazing results, then so can you.

When you join the Recruitment Marketing Academy, you will access ‘done for you’ email templates that have generated leads for your competitors helping them to make more placements and earn more money.

Vote with your mouse and click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.


Can I get something off my chest?

August 21, 2012

You know, sometimes, something’s just defy belief and logic.

On Thursday last week, I received the following email from a Recruitment Business owner, based in New Zealand..

To Whom it may concern

Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.

Now don’t get me wrong, I appreciate that some business owners don’t get permission marketing and prefer to continue with cold calling to try and get business.

However, in this particular individual’s case, they joined the Membership Site on Monday 8th May for $1.00. This gave them access to ‘done for you’ tools, templates and scripts that are guaranteed to grow any recruitment/staffing firm. Also, once a month they could attend a Q&A session with recruiters from around the world, as well as access the expertise of a Recruitment Business Coach. This individual logged in to the site ONCE during their five month membership. They NEVER attended a single Q&A session and they NEVER responded to any of my emails asking her how they were getting on and offering help.

“Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.”

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I was slightly confused by the email, as many other business owners have generated more leads than they could handle with the help of the Membership Site.

When I pointed out that they had only been onto the site once, they replied “I have been busy doing other stuff.”

Is it me or does that make NO sense? Too busy to grow your business? Shouldn’t the “stuff” you’re doing be growing your business?

Just a thought…

Anyway, I duly cancelled their membership and removed them from our database, as that is just not the kind of recruitment / staffing business owner that we want to work with.

Thanks for letting me get that off my chest…

Look, if you’re not too busy to make more placements, earn more money and never cold call again, click HERE now.

If you are too busy you also need to click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.


Do you have a business or a job?

February 3, 2011

More importantly do you know the difference?

At least twice a week every week I will get a phone call from a recruitment business owner wanting to discuss business coaching. One of the first things I will look to establish is, if they want to be a “job holder” or a “business owner.”

One of the differences between a job and a business was best explained to me by an accountant, she worked for one of the big four accountancy firms. She explained a job is where you work and you earn money, whereas a business will generate an income whether you work or not.

She also pointed out that when you have a business you have something that has real value to a potential buyer, when you have a job this is of little value to any potential buyers.

Let me explain, whatever your opinion of McDonald’s restaurants what you do know is that wherever in the world you go and order a McDonald’s, the quality, the size of meal and service are pretty consistent. What you also know is you don’t have to be a brain surgeon to work there. The point is that as a business, McDonald’s owner does not have to be there frying the fries or tossing the burger, because the owners have put in place the essential building blocks for creating a business.

The most important thing is your mindset as the business owner; this means when you create your business your vision should be of a business without you doing the prospecting, recruiting etc.

The second building block is the systems. As a recruitment business owner, your marketing should be such that you have a system for generating 10 leads per consultant per month. Did you know that some of the most successful recruitment businesses do just that? And that it takes about two months to put in place?  Also you need a process for following up on those leads i.e. from initial telephone call to offer and start date for the candidate.

Any business owner that wants a business must build a team to deliver. This surprisingly always seems to be the most challenging aspect of building a recruitment business. I always find it quite interesting that a recruiter would find it challenging to recruit a team to create a business. Once the owner puts in place systems and processes for the business, then there is no need to find the elusive “top performing biller” that many recruitment business owners are constantly seeking. That aside why would a “top performer” leave their present company and start all over again with you?

So you have got the right mindset, you have put your systems and processes in place, which has enabled you to recruit individuals with the intellect and potential to achieve the numbers you desire, what next. Well as I am sure you have heard many times “If you can’t measure it you can’t manage it.” In other words what have you put in place that will measure the processes and systems? Do you know what you need to measure? In other words what Key Performance Indicators will you be measuring.

Successful recruitment business owners have acknowledged if the business cannot positively function without them, then it is a job. Business professionals who are running strong recruitment companies have them constructed as organisations and organisations utilise multiple talents and resources to achieve the long term goal of the business.

If you would like to discover if you have a job or a business that maybe of value to a potential buyer then click on the link below and we will send you a questionnaire, to uncover the potential of your business. Simply complete the questionnaire and calculate your points for each answer. Your total score will reveal whether you have a job or a business.

Uncover the potential of your business – DOWNLOAD QUESTIONNAIRE

Wishing you continued success,

Terry Edwards

drewcoaching