What’s the difference between YOU, Obama and Romney?

August 30, 2012

It has nothing to do with the fact that they are running for President.

The answer is eMail…..

The presidential campaigns of Barack Obama and Mitt Romney don’t share a lot of common ground, but they have at least one thing in common. They have both bought in some of the top marketing brains in the world and top marketers know that eMail is one of the most effective ways of increasing sales, or in the case of presidential campaigns, raising funds.

It is estimated that between them, they will raise $80 million, just via eMail marketing alone.

Kinda makes ya think doesn’t it? Especially as most people don’t even like politicians.

Got to ask you a question…

If the top marketers say eMail is one of the most effective marketing methods, future presidents are doing it AND your competitors are doing it.

Why are you NOT doing it?

Now some people say “eMails doesn’t work” or “it will annoy your clients”.

Ask them this question “Is that a fact or a personal opinion?” because the top marketers are saying different….

Now, if Romney and Obama do it and get $80 million and our clients do it and get some amazing results, then so can you.

When you join the Recruitment Marketing Academy, you will access ‘done for you’ email templates that have generated leads for your competitors helping them to make more placements and earn more money.

Vote with your mouse and click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.


Can I get something off my chest?

August 21, 2012

You know, sometimes, something’s just defy belief and logic.

On Thursday last week, I received the following email from a Recruitment Business owner, based in New Zealand..

To Whom it may concern

Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.

Now don’t get me wrong, I appreciate that some business owners don’t get permission marketing and prefer to continue with cold calling to try and get business.

However, in this particular individual’s case, they joined the Membership Site on Monday 8th May for $1.00. This gave them access to ‘done for you’ tools, templates and scripts that are guaranteed to grow any recruitment/staffing firm. Also, once a month they could attend a Q&A session with recruiters from around the world, as well as access the expertise of a Recruitment Business Coach. This individual logged in to the site ONCE during their five month membership. They NEVER attended a single Q&A session and they NEVER responded to any of my emails asking her how they were getting on and offering help.

“Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.”

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I was slightly confused by the email, as many other business owners have generated more leads than they could handle with the help of the Membership Site.

When I pointed out that they had only been onto the site once, they replied “I have been busy doing other stuff.”

Is it me or does that make NO sense? Too busy to grow your business? Shouldn’t the “stuff” you’re doing be growing your business?

Just a thought…

Anyway, I duly cancelled their membership and removed them from our database, as that is just not the kind of recruitment / staffing business owner that we want to work with.

Thanks for letting me get that off my chest…

Look, if you’re not too busy to make more placements, earn more money and never cold call again, click HERE now.

If you are too busy you also need to click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.


New Year’s resolutions are a waste of time

January 4, 2011

Happy New Year to you!

Did you know that New Year’s resolutions are a waste of time for most recruitment business owners?

I have just got back from my local gym and guess what; it was absolutely packed with people that I’ve never seen before together with people who I last saw in January 2010. As a regular member this can be frustrating attempting to use the equipment but not being able to, because it’s busy with new members, embarking on New Year’s resolutions that won’t work for most of them.

Don’t get me wrong I appreciate that at the beginning of a new year, for business owners, it’s a time for reflection and also a time to think about the future. And for that reason many business owners decide that this year, things are going to be different!

But for most recruitment business owners, that’s all it is “thinking about how things are going to be different this year.”   For the majority of business owners this doesn’t work.

In fact according to a study carried out at Southampton University only 8% of people in the UK who make a resolution achieve them. That is a whopping 92% who fail and of that 92% when asked about their resolution in November of that year, 31% can’t even remember what their resolution was.

Like I said New Year’s resolutions are a waste of time for most people.

 A very close friend of mine is a highly successful personal fitness instructor. One of the reasons for his success is because he gives a money back guarantee that you will achieve certain fitness objectives. This time of the year is the busiest for him and his team. When he is approached by a potential client he asks them six questions before he agrees to work with them. One of the questions he asks is “Are you totally committed to achieving your desired weight?” If he gets the slightest hesitation then he will suggest that that client finds another fitness instructor, as he will only work with those people who are serious about achieving their goals.

You see if you are serious about achieving your goals, you are totally committed to the process and as he gives a money back guarantee, he needs that commitment from his clients. His theory is we all know what we need to do to be successful, be it in fitness, relationships or business.

The difference between those that achieve success and those that don’t is the commitment. Look if you enter into a relationship and believe that if you are faithful most of the time then it is OK, I suspect your partner will tell you different. Or if you decided to be healthy and only smoke five cigarettes per day your doctor may tell you different.

How many of you reading this, have bought self help books? Of those that you bought how many of you actually read it all the way through? And those who did, how many then took the action and guidance given in the book. A study carried out in 1998 suggested that 93% of self help books never get read. That is the pattern of most people.

I suspect as a recruitment business owner having a successful business is important to you. So between Christmas and the New Year you may have thought about what’s going to be different this year. For some, you may have decided to make those cold calls, whilst for others you may have decided to get your team to set some goals. Then you keep your fingers crossed that it will all work out. Not being fully committed to your objective is a bit like being “nearly faithful to your partner” either you are or you are not. Unless you commit to the process 100% you will get what you’ve always got.

It is not all doom and gloom. If 8% of recruitment business owners can make resolutions and achieve them, then so can you as a recruitment business owner. “If you do what successful people do you will have what successful people have.”

For example, if you would like to increase your sales by at least 25% over the next 12 months, the good news is that it’s achievable for most recruitment firms. Needless to say you would have to do things differently than you have in the past. For sure you would have to be 100% committed to achieving this goal, it is absolutely imperative that you ask the six key questions that will bring the success you desire. Once you ask these questions and answer them you will be on the way to success.

If you would like to increase your sales by a minimum of 25% over the next 12 months and you are 100% committed to that, email us at info@drewcoaching.co.uk. In the subject box please put I am 100% committed to my success.

We will then email you the six key questions and also have a telephone conversation with you to ensure that get all that you desire.

Remember New Year’s resolutions don’t work for 92% of the population; you can now be one of the 8% who have success.

Wishing you continued success,

Terry Edwards

drewcoaching