Can I get something off my chest?

August 21, 2012

You know, sometimes, something’s just defy belief and logic.

On Thursday last week, I received the following email from a Recruitment Business owner, based in New Zealand..

To Whom it may concern

Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.

Now don’t get me wrong, I appreciate that some business owners don’t get permission marketing and prefer to continue with cold calling to try and get business.

However, in this particular individual’s case, they joined the Membership Site on Monday 8th May for $1.00. This gave them access to ‘done for you’ tools, templates and scripts that are guaranteed to grow any recruitment/staffing firm. Also, once a month they could attend a Q&A session with recruiters from around the world, as well as access the expertise of a Recruitment Business Coach. This individual logged in to the site ONCE during their five month membership. They NEVER attended a single Q&A session and they NEVER responded to any of my emails asking her how they were getting on and offering help.

“Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.”

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I was slightly confused by the email, as many other business owners have generated more leads than they could handle with the help of the Membership Site.

When I pointed out that they had only been onto the site once, they replied “I have been busy doing other stuff.”

Is it me or does that make NO sense? Too busy to grow your business? Shouldn’t the “stuff” you’re doing be growing your business?

Just a thought…

Anyway, I duly cancelled their membership and removed them from our database, as that is just not the kind of recruitment / staffing business owner that we want to work with.

Thanks for letting me get that off my chest…

Look, if you’re not too busy to make more placements, earn more money and never cold call again, click HERE now.

If you are too busy you also need to click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.


It’s not the customers, it’s you!

August 26, 2010

Can I share with you a recent email that I received from a disgruntled recruitment business owner?

 “I don’t know what’s wrong; I was one of the top performing recruiters in my last firm. Now that I’ve set up on my own I don’t seem to be able to make the kind of money I did before.”

This is without doubt, the myth that kills more people’s recruiting business dreams than any other… The myth being because you know how to do the job, you now know how to run a business.
   
Do you know someone who is a fantastic recruiter who really wants a recruiting business, but just can’t find clients?
 
Now ask yourself this….
 
Do you know someone who is not a particularly great recruiter who has lots of clients?
 
In my seminars, 95% of the audience typically answer both questions with a resounding YES!   So quite clearly then, it is not how good you are as a recruiter that determines the clients you get.  How good you are determines how many clients you KEEP, but you need to get them first!
 
Shall I tell you the secret to having a super successful recruiting business?
 
If you follow this one piece of advice, your recruiting business will prosper where the vast majority fail. You’ll never have a problem finding clients ever again.  You’ll have a joyous, fulfilling business beyond your wildest dreams and create a business rather than have a job. 
   
The secret to having a super successful recruiting business is…
 
Run it as a business!
 
Put a little more bluntly, most recruitment business owners have been taught how to be a recruiter, but have never been taught how to run a business. It doesn’t stop them setting up in business. They then wonder why it doesn’t quite go to plan.  To be successful as a recruiter you must do what most recruitment business owners refuse to do and master
the skill of sales and marketing.
 
If you know how to market yourself, you can find as many clients as you want, as quickly as you want. You can charge the going rate without having to discount to ridiculous levels. You won’t have to waste time with clients who say “email your terms and I will get back to you.” By the way they never will.

 You get frustrated when the one placement you have been relying on that month falls through, because the candidate has accepted the “counter offer.” 

You can choose the clients who value and respect you as a recruiter. And you can live the life you’ve always dreamed…

 Once you have mastered how to generate warm leads and have clients wanting to buy more than you want to sell. Then you have a recruitment business. Last Monday I had two quotes from double glazing companies as my windows needed replacing. I am curious what would your response be if I told you that I was going to do the job myself.  I suspect you would question my sanity and wonder why I didn’t just get an expert in to do the job.  Let me ask you a question “why don’t you get some help with your sales and marketing.”