What’s the difference between YOU, Obama and Romney?

August 30, 2012

It has nothing to do with the fact that they are running for President.

The answer is eMail…..

The presidential campaigns of Barack Obama and Mitt Romney don’t share a lot of common ground, but they have at least one thing in common. They have both bought in some of the top marketing brains in the world and top marketers know that eMail is one of the most effective ways of increasing sales, or in the case of presidential campaigns, raising funds.

It is estimated that between them, they will raise $80 million, just via eMail marketing alone.

Kinda makes ya think doesn’t it? Especially as most people don’t even like politicians.

Got to ask you a question…

If the top marketers say eMail is one of the most effective marketing methods, future presidents are doing it AND your competitors are doing it.

Why are you NOT doing it?

Now some people say “eMails doesn’t work” or “it will annoy your clients”.

Ask them this question “Is that a fact or a personal opinion?” because the top marketers are saying different….

Now, if Romney and Obama do it and get $80 million and our clients do it and get some amazing results, then so can you.

When you join the Recruitment Marketing Academy, you will access ‘done for you’ email templates that have generated leads for your competitors helping them to make more placements and earn more money.

Vote with your mouse and click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.


Can I get something off my chest?

August 21, 2012

You know, sometimes, something’s just defy belief and logic.

On Thursday last week, I received the following email from a Recruitment Business owner, based in New Zealand..

To Whom it may concern

Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.

Now don’t get me wrong, I appreciate that some business owners don’t get permission marketing and prefer to continue with cold calling to try and get business.

However, in this particular individual’s case, they joined the Membership Site on Monday 8th May for $1.00. This gave them access to ‘done for you’ tools, templates and scripts that are guaranteed to grow any recruitment/staffing firm. Also, once a month they could attend a Q&A session with recruiters from around the world, as well as access the expertise of a Recruitment Business Coach. This individual logged in to the site ONCE during their five month membership. They NEVER attended a single Q&A session and they NEVER responded to any of my emails asking her how they were getting on and offering help.

“Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.”


I was slightly confused by the email, as many other business owners have generated more leads than they could handle with the help of the Membership Site.

When I pointed out that they had only been onto the site once, they replied “I have been busy doing other stuff.”

Is it me or does that make NO sense? Too busy to grow your business? Shouldn’t the “stuff” you’re doing be growing your business?

Just a thought…

Anyway, I duly cancelled their membership and removed them from our database, as that is just not the kind of recruitment / staffing business owner that we want to work with.

Thanks for letting me get that off my chest…

Look, if you’re not too busy to make more placements, earn more money and never cold call again, click HERE now.

If you are too busy you also need to click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.

Did you know there are only 63 working days until the end of the year?

October 5, 2010

On Friday I had a great coaching session with my coach where he reminded me that there are only 63 working days left until the end of the year. It has been quite an interesting year, one way and another and with 75% of the year gone we have 25% of the year left to achieve all that we set out to achieve.

One of my action steps after my session with my coach was to measure where I am against my 12 month goal, so I thought I would share some thoughts with you.  No matter what time of the year it is, there will always be business that needs to be secured. Some business owners may say something like “Let’s leave this until next month, after the holidays or until the New Year,” my response is always the same “Are you joking.” 

Smart business owners know that you can acquire business 365 days of the year. As a former recruitment consultant I once got authorisation for a retainer on Christmas Eve!  The point is if a client will commit to using you on Christmas Eve, then why not any other time of the year. It is also worth asking, what’s the implication if you believe that now is not a good time to get business, but your competitors think otherwise. 

My point is this: Games are won and lost in the last quarter. I’m going to take you through the same process my coach took me through to make the last 63 days count. So go on grab a pen and paper, and answer the following last quarter questions… 

  1. What are your biggest achievements so far this year? (list 10-12)
  2. Brainstorm the results that didn’t get achieved (the results, not the individual actions)
  3. Describe your current position: number of clients, monthly income, hours worked and fulfilment.
  4. How do you want your business to be different in 12 months time?
  5. How do you want your business to be different in 62 days?
  6. What projects do I need to start to make sure I’m on track in 30 days time?
  7. What do I need to START doing? STOP doing? KEEP doing?
  8. What do I need to learn? 

Great! Now make yourself a quick action plan. Remember ACTION gets results. 

If you would like to, you can email your answers and action plan to Terry@drewcoaching.co.uk  

Then book yourself an appointment with me, by clicking here and I will be happy to go through your answers with you over the phone. The session is free and it’s for 30mins. So you have nothing to lose and everything to gain, to make this last quarter count.  

Terry Edwards