What’s the difference between YOU, Obama and Romney?

August 30, 2012

It has nothing to do with the fact that they are running for President.

The answer is eMail…..

The presidential campaigns of Barack Obama and Mitt Romney don’t share a lot of common ground, but they have at least one thing in common. They have both bought in some of the top marketing brains in the world and top marketers know that eMail is one of the most effective ways of increasing sales, or in the case of presidential campaigns, raising funds.

It is estimated that between them, they will raise $80 million, just via eMail marketing alone.

Kinda makes ya think doesn’t it? Especially as most people don’t even like politicians.

Got to ask you a question…

If the top marketers say eMail is one of the most effective marketing methods, future presidents are doing it AND your competitors are doing it.

Why are you NOT doing it?

Now some people say “eMails doesn’t work” or “it will annoy your clients”.

Ask them this question “Is that a fact or a personal opinion?” because the top marketers are saying different….

Now, if Romney and Obama do it and get $80 million and our clients do it and get some amazing results, then so can you.

When you join the Recruitment Marketing Academy, you will access ‘done for you’ email templates that have generated leads for your competitors helping them to make more placements and earn more money.

Vote with your mouse and click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.


Can I get something off my chest?

August 21, 2012

You know, sometimes, something’s just defy belief and logic.

On Thursday last week, I received the following email from a Recruitment Business owner, based in New Zealand..

To Whom it may concern

Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.

Now don’t get me wrong, I appreciate that some business owners don’t get permission marketing and prefer to continue with cold calling to try and get business.

However, in this particular individual’s case, they joined the Membership Site on Monday 8th May for $1.00. This gave them access to ‘done for you’ tools, templates and scripts that are guaranteed to grow any recruitment/staffing firm. Also, once a month they could attend a Q&A session with recruiters from around the world, as well as access the expertise of a Recruitment Business Coach. This individual logged in to the site ONCE during their five month membership. They NEVER attended a single Q&A session and they NEVER responded to any of my emails asking her how they were getting on and offering help.

“Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.”

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I was slightly confused by the email, as many other business owners have generated more leads than they could handle with the help of the Membership Site.

When I pointed out that they had only been onto the site once, they replied “I have been busy doing other stuff.”

Is it me or does that make NO sense? Too busy to grow your business? Shouldn’t the “stuff” you’re doing be growing your business?

Just a thought…

Anyway, I duly cancelled their membership and removed them from our database, as that is just not the kind of recruitment / staffing business owner that we want to work with.

Thanks for letting me get that off my chest…

Look, if you’re not too busy to make more placements, earn more money and never cold call again, click HERE now.

If you are too busy you also need to click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.


Are Your Clients Ripping You Off And Stealing Your Recruitment Fees?

August 6, 2012


Diamond Jubilee, Fish ‘n’ Chips & Your Recruitment Business

June 7, 2012

Over the weekend the family and I went to London to celebrate the Queens Diamond Jubilee and we had a great time in the pomp and ceremony of the day despite the lousy weather.

After a long day we were wet, cold and hungry and we decided that as a treat we would visit the oldest fish ‘n’ chip shop in the UK – The world famous Rock & Sole Plaice in Covent Garden.  As you know, fish ‘n’ chips is a traditional English dish and it seemed only appropriate that on this special occasion that we stick with tradition.  Now I don’t know if you have ever had the pleasure of eating there, but it is considered to be the oldest chip shop in the UK, so you can imagine it was pretty busy. The service was OK, but I thought the meal was fabulous and it certainly hit the button as far as we concerned. We were able to take our time and really enjoy the meal after what had been a very long day. The bill came to just over £100 for 4 of us, which included deserts and coffees etc.

At the table next to us was another family of 4 who were clearly upset at what they considered to be a lot of money for a traditional dish of fish ‘n’ chips, and they were heard complaining that they normally only pay a fraction of that when they go to their local chip shop.  As you know, in Covent Garden in London there are many places to go and eat from fine dining to pizza and burger bars, not to mention a few venues where you would be best to wipe your feet on the way out!!!

The interesting thing was that we were quite happy with our meal and did not feel it was appropriate to compare the price we paid with what we would pay at our local shop. I also felt that as there was such a large choice of restaurants and bars in the area it was rather churlish to complain about the price as it was a choice to eat there.

It reminded me of the two types of clients you have to deal with as a recruitment business owner.

First there is what is called the transactional client and this type of client is always looking for the best deal and buys on price and price alone.  If another recruitment firm was to offer the service at 0.5% less this type of client would accept as they have no loyalty. These types of clients think short term and see themselves as the expert and have no desire for you as the supplier to make any profit.  Their biggest fear is could they get it cheaper somewhere else?

Interestingly, the transactional client also tends to make more demands on you, your company and your time as it is all about what they can get from you.   When you work with the transactional client it can be frustrating and certainly tiresome.

Then there is the relational client.  This type of client is looking for an expert recruitment firm.  They are looking for someone they can trust, someone who will meet all their needs and they value the relationship. This type of client also realises that if they shopped around they would almost certainly find a cheaper option, but that is not the most important factor for them.  Their biggest fear is making the wrong choice. The conversation they have with you is about your service with less focus on the price.

As a recruitment business owner you have a choice about who you work with.  If you only wish to work with clients who really appreciate what you do and want to work with you on a ‘win win basis then that is your choice.

You can choose to implement a marketing plan that generates warm leads for you easily and effortlessly, or you can choose to make endless cold calls, the consequences of which are that you become almost desperate when a potential client indicates some interest, even if that client has no loyalty to you or appreciation of what you do.

You can choose to click here  and get access to marketing tools or you can choose to do what you have always done and get the same results.

It really is your choice.

Please note: any adverts on this page are not connected with drewcoaching.


What does it take to create a successful Recruitment business?

June 22, 2010

As a business coach over the years I have been asked many times what it takes to create a successful recruitment business.  I always find this challenging because I don’t believe there is only one answer that fits all.  What I do know is that there are a number of things that every recruitment business.  should do and every recruitment business owner does do to guarantee success.

So with your permission I would like to share what the most successful recruitment business owners do. The good news, you can apply this to any business

1. They must have goals – knowing exactly where your business is going, what it will look like when it is finished is absolutely essential for business success.  Unless you know where you are going, how will you know when you get there?  Not only that, business goals keep you on track and should motivate and inspire you.

 2. Positive Beliefs’ – What ever you believe is true. If you believe you will be successful it is true, if you believe you are going to struggle that is also true.  Our decisions and beliefs are not based on reality itself, our decisions are based on our belief of reality.  What we do know is that all successful business owners believe 100% in what they are doing. 

3. Be true to your customers, potential customers and suppliers – Be always true to your customers, your prospects and your suppliers, exaggerating the benefits of what you sell, and failing to deliver against that can have massive negative implications.  As word of mouth marketing is often the primary way that businesses find customers.

4. Understand the importance of sales and marketing and do it effectively – in all the years as a business coach clients will often tell me that their product or service is the best available in the market place.  And I tell my client that makes no difference to them, what is actually important is that they have to market the service or product to potential clients.  Because it is very rare that potential clients will come to your door just because you have the best product or service.  To get more customers you will have to market/sell your product or service effectively and continually.

5. Embrace the web – No matter what your product is there is every chance that your potential customers will turn to the web before they make their decision to purchase with you.  That may be Yell.com, Google, Yahoo or MSN.  If your customers can’t find you they will give your business to one of your competitors.  Remember “social media marketing works” that is why multi nationals use them, also it is free. How good is that when it comes to marketing? And it is a great source for checking out clients and candidates

6. Be realistic in your expectations – yes some people set up in business and become a millionaire over night but that is an exception.  They normally send a lot of time setting up and working on the business.  Once you have your goal, you know where you are going, you then build a team you will achieve your goals.

7. Taking action – Take action with the respective goal and all the other things I have mentioned it is easy to get stuck in the planning phase, or sit by the phone waiting for clients to call you.  What we do know is that all successful business owners take action to achieve their long term goals.


Definition of insanity….

May 12, 2010

Some business people take on a victim mentality, which has weaken their confidence and resolve. They become paralysed and only see obstacles, and sincerely believe it is only going to get worse and there is nothing there can do about it. They lose sleep worry about how bad it is.

There are also those business leaders who thrive no matter what the economic conditions are by seeing opportunities and through having the courage to take action in spite of their fears.

Many fortunes are built during recessions when the prices are low and opportunities are seized by those who train themselves to spot them. John D. Rockefeller made billions in the Great Depression.  John Paulson was able to increase his personal fortune and the funds he managed by 38% in 2008, by seeing opportunities in housing and banking shares. Some of our clients are having record months for increased sales and profits.

Every single one of our clients business grew during the credit crunch

 What we know is successful people and business leaders develop a way of thinking and believing − they take charge of their mindset and then follow through with action to achieve success. Training your mindset and increasing sales are just is just some of the strategies for business success you can discover at drewcoaching. In fact we will share with you how to generate 15 warm leads in 30 days and then do that every month thereafter.

 What could your company do with 15 warm sales leads every month? How much would your sales increase if you had 15 warm every month for the next 12 months?

 So what’s the difference between people who thrive and those who are just surviving…

…It’s their mindset and the fact that successful business leaders take action

Think about what it will cost you if you don’t change limiting beliefs, negative self-talk and habits that are holding you back?

You have probably heard the quote…

“The definition of insanity is to do the same thing over and over again and expect a different result.”

If you know something needs to change in your life and with your business, if you require more sales and are not sure where to begin, contact us at drewcoaching and our team will share some secrets with you that will change your mindset and share with you how to generate 15 warm leads every month.

If you want to train you and your team mindset to let go of the negative self talk as well as discover how to generate 15 warm leads every month contact drewcoaching info@drewcoaching.co.uk  Tel 0845 8904004

You would be mad not too !


Positive Attitude… I'm excited!

May 7, 2010

Why?

Because I’ve realised that every one of my clients who has been Coached are making breakthroughs in their businesses. Why is this

Positive Attitude

Ask just about anyone in sales when the ABSOLUTE BEST TIME to call a prospective. They will quickly tell you that it’s right after they closed a big sale. You see, when things are going right, they keep going right. There is a much higher conversion rate experienced when they’re coming off of a success.

And that is down to ATTITUDE.  This is the thing that I consistently check for in my clients. When I meet a client for the first time that is what I am looking for. And don’t think that I’m the only one checking’ for this. So are every one of your clients and customers and your team.

“Anna” is not doing well in her Consultancy business. People have been calling, but she just isn’t closing any deals. Just ask Anna “How’s business?”. The response is an absolute TIRADE about how LOUSY the economy is, what a TERRIBLE town she decided to set up a business in, how the news on TV is SO DEPRESSING!!! I’ll bet you just can’t wait to talk to Sally again!!!

“Sandra” on the other hand, is also in Northampton, not doing terribly well during this quarter, but never shows anything but a smile. The worst you’ll ever hear from her is “Everything’s OK, No Big Complaints” (even if she’s really having a tough day). When things are going well, she’s got a smile like sunshine, and still makes sure that the majority of the conversation is about you, not her.

Who would you rather do business with? Here’s my observation on this, most people would rather do business with the supplier with the positive attitude

 

Your attitude determines how you respond to failure, rejection; let downs, rainy days, bad service at a restaurant or even someone who cuts you off in traffic. At the same time your attitude determines how you respond to the successes in life.