What’s the difference between YOU, Obama and Romney?

August 30, 2012

It has nothing to do with the fact that they are running for President.

The answer is eMail…..

The presidential campaigns of Barack Obama and Mitt Romney don’t share a lot of common ground, but they have at least one thing in common. They have both bought in some of the top marketing brains in the world and top marketers know that eMail is one of the most effective ways of increasing sales, or in the case of presidential campaigns, raising funds.

It is estimated that between them, they will raise $80 million, just via eMail marketing alone.

Kinda makes ya think doesn’t it? Especially as most people don’t even like politicians.

Got to ask you a question…

If the top marketers say eMail is one of the most effective marketing methods, future presidents are doing it AND your competitors are doing it.

Why are you NOT doing it?

Now some people say “eMails doesn’t work” or “it will annoy your clients”.

Ask them this question “Is that a fact or a personal opinion?” because the top marketers are saying different….

Now, if Romney and Obama do it and get $80 million and our clients do it and get some amazing results, then so can you.

When you join the Recruitment Marketing Academy, you will access ‘done for you’ email templates that have generated leads for your competitors helping them to make more placements and earn more money.

Vote with your mouse and click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.


It’s not the customers, it’s you!

August 26, 2010

Can I share with you a recent email that I received from a disgruntled recruitment business owner?

 “I don’t know what’s wrong; I was one of the top performing recruiters in my last firm. Now that I’ve set up on my own I don’t seem to be able to make the kind of money I did before.”

This is without doubt, the myth that kills more people’s recruiting business dreams than any other… The myth being because you know how to do the job, you now know how to run a business.
Do you know someone who is a fantastic recruiter who really wants a recruiting business, but just can’t find clients?
Now ask yourself this….
Do you know someone who is not a particularly great recruiter who has lots of clients?
In my seminars, 95% of the audience typically answer both questions with a resounding YES!   So quite clearly then, it is not how good you are as a recruiter that determines the clients you get.  How good you are determines how many clients you KEEP, but you need to get them first!
Shall I tell you the secret to having a super successful recruiting business?
If you follow this one piece of advice, your recruiting business will prosper where the vast majority fail. You’ll never have a problem finding clients ever again.  You’ll have a joyous, fulfilling business beyond your wildest dreams and create a business rather than have a job. 
The secret to having a super successful recruiting business is…
Run it as a business!
Put a little more bluntly, most recruitment business owners have been taught how to be a recruiter, but have never been taught how to run a business. It doesn’t stop them setting up in business. They then wonder why it doesn’t quite go to plan.  To be successful as a recruiter you must do what most recruitment business owners refuse to do and master
the skill of sales and marketing.
If you know how to market yourself, you can find as many clients as you want, as quickly as you want. You can charge the going rate without having to discount to ridiculous levels. You won’t have to waste time with clients who say “email your terms and I will get back to you.” By the way they never will.

 You get frustrated when the one placement you have been relying on that month falls through, because the candidate has accepted the “counter offer.” 

You can choose the clients who value and respect you as a recruiter. And you can live the life you’ve always dreamed…

 Once you have mastered how to generate warm leads and have clients wanting to buy more than you want to sell. Then you have a recruitment business. Last Monday I had two quotes from double glazing companies as my windows needed replacing. I am curious what would your response be if I told you that I was going to do the job myself.  I suspect you would question my sanity and wonder why I didn’t just get an expert in to do the job.  Let me ask you a question “why don’t you get some help with your sales and marketing.”