What’s the difference between YOU, Obama and Romney?

August 30, 2012

It has nothing to do with the fact that they are running for President.

The answer is eMail…..

The presidential campaigns of Barack Obama and Mitt Romney don’t share a lot of common ground, but they have at least one thing in common. They have both bought in some of the top marketing brains in the world and top marketers know that eMail is one of the most effective ways of increasing sales, or in the case of presidential campaigns, raising funds.

It is estimated that between them, they will raise $80 million, just via eMail marketing alone.

Kinda makes ya think doesn’t it? Especially as most people don’t even like politicians.

Got to ask you a question…

If the top marketers say eMail is one of the most effective marketing methods, future presidents are doing it AND your competitors are doing it.

Why are you NOT doing it?

Now some people say “eMails doesn’t work” or “it will annoy your clients”.

Ask them this question “Is that a fact or a personal opinion?” because the top marketers are saying different….

Now, if Romney and Obama do it and get $80 million and our clients do it and get some amazing results, then so can you.

When you join the Recruitment Marketing Academy, you will access ‘done for you’ email templates that have generated leads for your competitors helping them to make more placements and earn more money.

Vote with your mouse and click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.

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Can I get something off my chest?

August 21, 2012

You know, sometimes, something’s just defy belief and logic.

On Thursday last week, I received the following email from a Recruitment Business owner, based in New Zealand..

To Whom it may concern

Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.

Now don’t get me wrong, I appreciate that some business owners don’t get permission marketing and prefer to continue with cold calling to try and get business.

However, in this particular individual’s case, they joined the Membership Site on Monday 8th May for $1.00. This gave them access to ‘done for you’ tools, templates and scripts that are guaranteed to grow any recruitment/staffing firm. Also, once a month they could attend a Q&A session with recruiters from around the world, as well as access the expertise of a Recruitment Business Coach. This individual logged in to the site ONCE during their five month membership. They NEVER attended a single Q&A session and they NEVER responded to any of my emails asking her how they were getting on and offering help.

“Please can you cancel my subscription to the Recruitment Marketing Academy as I do not find it beneficial to my business.”

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I was slightly confused by the email, as many other business owners have generated more leads than they could handle with the help of the Membership Site.

When I pointed out that they had only been onto the site once, they replied “I have been busy doing other stuff.”

Is it me or does that make NO sense? Too busy to grow your business? Shouldn’t the “stuff” you’re doing be growing your business?

Just a thought…

Anyway, I duly cancelled their membership and removed them from our database, as that is just not the kind of recruitment / staffing business owner that we want to work with.

Thanks for letting me get that off my chest…

Look, if you’re not too busy to make more placements, earn more money and never cold call again, click HERE now.

If you are too busy you also need to click HERE now.

Please note: any adverts on this page are not connected with drewcoaching.


Did you run out of petrol?

April 4, 2012

Last week the UK government announced a “possible” fuel tanker drivers strike!

This led to fuel stations across the UK packed full of panicked buyers over spending on fuel, filling their car up with fuel they don’t really need.

Demand for petrol rose 172% on Thursday, and diesel by 77%, according to independent retailers’ group RMI Petrol.

There is a great book by Robert B.Cialdini – Influence Science and Practice, that looks at the factors that influence human beings to buy, it is considered a must read for any business owner that is looking to persuade clients to purchase from them.  Once you read this book I am sure you will appreciate the whole science of scarcity.  Let me explain…

In our need to control our world, being able to choose is an important freedom. If something becomes scarce, we anticipate possible regret that we did not acquire it, and so we desire it more. This desire is increased further if we think that someone else might get it and hence gain social position that we might have had.

In his book Cialdini tells a story of a salesman who always arranged for more than one interested buyer to arrive when he was showing a used car. The competition increased anxiety in both of them, and made the car seem much more attractive.

As a recruitment business owner, you can use this principle to help you make more placements and earn more money.

The scarcity principle is one that has been used by smart recruiters.  When something appears to be scarce, as human beings we instinctively want it more. Even though we don’t really need it!

You will have seen the expression ‘limited numbers’ used in adverts and direct mail — this again is the scarcity principle in play. Direct mail often includes these expressions to create the feeling of scarcity: A time sensitive offer such as:

“Reply with 7 days and receive this additional bonus,” or “Hurry – limited stocks.”

Is there an honest — time sensitive offer— you can include in your sales and business communications?

Perhaps when marketing a candidate.

Psychologists have found that the reason that scarcity is such a powerful principle is because as humans we are motivated by two main factors: “To avoid pain” and  “To gain pleasure.” Avoiding pain (fear of loss) – works better for creating action than the gaining of pleasure (an advantage or benefit).

We’ve certainly seen what happens when a shortage is announced about a staple commodity.

“Petrol is in short supply!”

What happens… yes, everyone goes out and buys loads of petrol, thereby making the problem worse.

TV infomercials and shopping channels use a flashing panel which states:

‘LIMITED numbers!’

Now here’s a strange observation from Robert Ciadini, if people manage to obtain the item that is scarce they will also believe that it’s better than if the item had been in plentiful supply.

So how can you use that in your business?

Do you always create scarcity in your communications to encourage your client to call you, email you and take some form of action?

You better do it quick because if you don’t and your competitors do, what are the implications for you and your business?

Wishing you continued success,

Terry Edwards

Please note: Any adverts on this page are not connected with drewcoaching


Is this you?

September 19, 2011

I went to see my niece Isabella this weekend, she is 3 years old and fascinated by Elephants. So as a treat I bought her a DVD about elephants in a zoo.

Upon watching the DVD, it reminded me of some Recruitment Business owners and how you are stopping yourself from being successful.

Perhaps the following story will put everything into perspective…

Think about a newborn elephant at the zoo or the circus. The first thing the keepers do is drive a huge steel stake deep into the ground and attach a heavy rope to it. The other end of the rope is tied around the back foot of the baby elephant. The baby struggles and strains pulling against the rope trying to break free.

After many attempts, it learns through repetition that the effort is futile and it finally gives up. It now “believes” it can never break free and the end result is that it stops trying. From that point forward, the steel stake and massive rope are no longer needed.

If you look at the adult elephants nearby, you will notice they are also tethered to a stake, but in an entirely different way. Instead of a steel stake, there is a small wooden stake. Instead of a massive rope tied around the rear leg, there is a flimsy piece of string. That alone keeps this massive animal in its place.

These elephants have been mentally conditioned to “believe” they cannot break free of their constraints, so they don’t even try. They “believe” they will never break free of the rope, and that belief leads to a specific “action” which is to stop wasting energy pulling on the rope and that leads to a specific “result”, which is to keep the elephant in place using minimal restraint.

Why you need to know this?

Is the mentality of the majority of Recruitment Business owner any different?

Recruitment Business owners have been mentally conditioned to behave a certain way. They have specific beliefs, such as “in order to make more money, I have to work harder”. “Money is the root of all evil”. “I must make more cold calls”. “I have to find top performing recruiters to join me”.

Their belief leads to a specific action which is to work more hours and put forth more effort in a vain attempt to increase revenue and profits. That leads to specific results which are feelings of being overwhelmed, anxiety and frustration that more and more effort is required, even though results don’t seem to appear and in most cases, diminish.

Recruitment Business owners don’t have a clue how to remove the mental barriers that are sabotaging their success. They need to get laser-like focused on their highest income producing activities and learn how to hire, assign, delegate or barter their non income-producing and less productive tasks. Most importantly, how to implement a marketing plan that generates leads easily and effectively.

• What if you could do the same thing?

• What if you could discover a proven and tested process that could double your revenue?

• What if you could remove the mental barriers that may be sabotaging your success?

• What if you could get laser-like focused on your highest income producing activities?

How can you learn to develop these critical skills that can revolutionize your Recruitment Business?

What we have discovered over the years is that only 5% of Recruitment Business owners are able to achieve all that they truly desire. But, here’s the thing. These 5% have completely different beliefs.

One of our clients has grown their business to 60 consultants in 5 years. They’re no cleverer than the other recruiters, there not better looking or born with a silver spoon. What they do have, is very different beliefs to most recruitment business owners

One of those beliefs is success is a choice.


Do you have a business or a job?

February 3, 2011

More importantly do you know the difference?

At least twice a week every week I will get a phone call from a recruitment business owner wanting to discuss business coaching. One of the first things I will look to establish is, if they want to be a “job holder” or a “business owner.”

One of the differences between a job and a business was best explained to me by an accountant, she worked for one of the big four accountancy firms. She explained a job is where you work and you earn money, whereas a business will generate an income whether you work or not.

She also pointed out that when you have a business you have something that has real value to a potential buyer, when you have a job this is of little value to any potential buyers.

Let me explain, whatever your opinion of McDonald’s restaurants what you do know is that wherever in the world you go and order a McDonald’s, the quality, the size of meal and service are pretty consistent. What you also know is you don’t have to be a brain surgeon to work there. The point is that as a business, McDonald’s owner does not have to be there frying the fries or tossing the burger, because the owners have put in place the essential building blocks for creating a business.

The most important thing is your mindset as the business owner; this means when you create your business your vision should be of a business without you doing the prospecting, recruiting etc.

The second building block is the systems. As a recruitment business owner, your marketing should be such that you have a system for generating 10 leads per consultant per month. Did you know that some of the most successful recruitment businesses do just that? And that it takes about two months to put in place?  Also you need a process for following up on those leads i.e. from initial telephone call to offer and start date for the candidate.

Any business owner that wants a business must build a team to deliver. This surprisingly always seems to be the most challenging aspect of building a recruitment business. I always find it quite interesting that a recruiter would find it challenging to recruit a team to create a business. Once the owner puts in place systems and processes for the business, then there is no need to find the elusive “top performing biller” that many recruitment business owners are constantly seeking. That aside why would a “top performer” leave their present company and start all over again with you?

So you have got the right mindset, you have put your systems and processes in place, which has enabled you to recruit individuals with the intellect and potential to achieve the numbers you desire, what next. Well as I am sure you have heard many times “If you can’t measure it you can’t manage it.” In other words what have you put in place that will measure the processes and systems? Do you know what you need to measure? In other words what Key Performance Indicators will you be measuring.

Successful recruitment business owners have acknowledged if the business cannot positively function without them, then it is a job. Business professionals who are running strong recruitment companies have them constructed as organisations and organisations utilise multiple talents and resources to achieve the long term goal of the business.

If you would like to discover if you have a job or a business that maybe of value to a potential buyer then click on the link below and we will send you a questionnaire, to uncover the potential of your business. Simply complete the questionnaire and calculate your points for each answer. Your total score will reveal whether you have a job or a business.

Uncover the potential of your business – DOWNLOAD QUESTIONNAIRE

Wishing you continued success,

Terry Edwards

drewcoaching